Project 01 Packaging

Ginger Tonic

Product Label Design & Packaging

Creating a distinctive visual presentation for a flavoured ginger tonic.

This project explores label design for a bottled ginger tonic, with variations featuring gummy, mandarin and strawberry flavours. The work focuses on product presentation, flavour differentiation, typography, colour and the relationship between label design and the transparent glass bottle.

The visual direction uses flavour-related colours, illustrated motifs and decorative botanical elements to create a recognisable product presentation while maintaining a consistent overall design language across the range.

Flavour variations

Ginger Tonic with Gummy Taste — Front label — gummy flavour concept — Ginger Tonic with Gummy TasteFront label — gummy flavour concept

Ginger Tonic with Gummy Taste — Back label with nutrition panel — Ginger Tonic with Gummy TasteBack label with nutrition panel

Ginger Tonic with Mandarin Taste — Front label — mandarin flavour concept — Ginger Tonic with Mandarin TasteFront label — mandarin flavour concept

Ginger Tonic with Mandarin Taste — Back label with nutrition panel — Ginger Tonic with Mandarin TasteBack label with nutrition panel

Ginger Tonic with Strawberry Taste — Illustrated botanical label variation — Ginger Tonic with Strawberry TasteIllustrated botanical label variation

Ginger Tonic with Strawberry Taste — Flat label artwork with nutrition panel — Ginger Tonic with Strawberry TasteFlat label artwork with nutrition panel

✦ Creating a distinctive visual presentation for a flavoured ginger tonic.

Flavour variations ✦

Creating a distinctive visual presentation for a flavoured ginger tonic.

Flavour variations